If you really want to get to the meaty stuff fast, DO NOT SKIP THIS! This is a true story...
Two years ago a Wisconsin company (herein called "WC") was approached by a very BIG - and PRESTIGIOUS - corporation about "Internet marketing."
For a phenomenal sum of money (5 figures) plus about $1100/month, this Big, prestigious company provided a very attractive website (about 15 pages total) and promises of "online promotional marketing", "SEO", and "submission to the search engines."
Results gained? 0%.
Last summer, "WC" learned that a competitor was using the Internet to gain a disproportionate share of their market. That taught "WC" the Internet IS not simply another communication medium. It REALLY is, perhaps, the most powerful marketing leverage in history... for those who know HOW to harness that networking leverage.
"WC" learned that pretty websites, promises of "SEO" and "search engine listings" don't get the online advantages.
"WC" got serious about the Internet and just 4 months ago (as of this writing), contracted to have what we call "The Network Effect" (our name) applied to a new website. Within one month, their website was found on over 1600 "front page" positions on the world's most powerful search engine
(Guess which one!).
Results gained? 87%
of the customers in their target market who FOUND the website, PURCHASED their service! it's NOT just about people coming to Net and finding YOU... it's about your customers RESPONDING to your offer as well!
The Network Effect applied:
Do you remember back in the first few years of this new millennium when "Yahoo Auctions" was competing with rival eBay for online sales and dominance? Selling on Yahoo Auctions did not bring the prices a seller could get on eBay. A sale for $17 on Yahoo Auctions, got over $20- on eBay. eBay had more buyers at its site. It's that fundamental rule of sales... Here it is...
"The Network Effect"
Key to Lead Generation!
"Sellers want to go where the buyers are. Buyers want to go where the sellers are."
Lead generation is now a much more cost effective science. That science is dependent upon the "Network Effect". The Network Effect says that the value of a Network is equal to the number of users squared.
So if Yahoo Auctions had 1 million users, and eBay 2 million, eBay wasn't twice as powerful. It was 4x as powerful!
Nothing Yahoo Auctions could do could overcome eBay's 4x power advantage! Today there's not even a #2 competitor online to eBay.
Yahoo Auctions was eclipsed by the success of its rival. If you do not get the Network Effect working for you online... your business could go the same way! The effect of the online Network Effect gives powerful leverage for those businesses who KNOW HOW to HARNESS IT. Read below and see HOW it was done for one company.
The "Network Effect" is TWICE the Big Deal on the Internet as in the Brick-and-Mortar World!
The answer is simple. The Internet is "frictionless"... The "Alpha Dog" - the most dominant player in your market - is always just one click away.
If someone tried to enter the market today to compete with eBay, eBay is always just one click away. Today there isn't even a close #2 to eBay. ONCE the Network Effect is gained by a competitor... that competitor will enjoy unequaled access to the customers others crave.
Likewise, IF a player in the market - YOUR COMPETITOR - gets out ahead like eBay did over a decade ago... that market player will dominate your market for that market and region. Google followed eBay on the Internet in the domination of search engine markets.
The Newspaper Industry - Missing a Piece. They Consult with Us.
We are the company the Giant Newspaper Industry consulted with back in 2007 (May). There experts, we learned, were following our work and could not figure HOW small companies we worked with, could "out compete" million... even billion ... dollar industries online.
They consulted with us to find out HOW we did what we do... and STILL DO today, despite all the changes in technology. Find out what companies do with us below.
"Words are words. Promises are promises. But performance is reality."
Embed the Keys of the Network Effect into Your Business Vision... Starting Here.
Below - A Real Life Letter of a Company that Made it on the Internet
If your website is producing a REGULAR, STRONG and PREDICTABLE FLOW OF CUSTOMERS
to your business right now... then you don't need to keep reading. You already know it works. Some businesses do break through the noise and generate leads consistently from their websites while over 90% have NO regular, predictable flow of customers to their website.
Our Services. Here is What is Possible ... Call us for a Consultation. 1-262-675-0669